A handful of grey-haired, highly-trained engineers in pristine lab coats, tirelessly hand-crafting every microphone in between quiet cups of tea...
While some companies would have you believe that this is how they 'hand make' microphones, the reality isn't nearly as glamorous. Instead, 'hand-made' usually means 'assembled by poorly paid and generally unskilled process workers'.
And now The RØDE Difference. First: one of our core principles is to always be a technology leader. That means using the most advanced machinery to build our high quality products. Our continual pursuit of excellence through innovation results in products that last a lifetime, with each one a nanometre-exact replica of the other. These are concepts that other manufacturers simply cannot achieve using primitive manual processes.
There are very few premium manufacturers in Europe and the USA who understand this, and they generally outsource these components of manufacturing, making their products even more expensive.
Which leads to the second facet of RØDE’s precision difference: having the technology in-house dramatically lowers our cost without sacrificing quality. Our state-of-the-art manufacturing plant, in Sydney Australia, is a unique combination of specially commissioned machinery that may have otherwise found a home in a leading German automotive manufacturer or one of Switzerland's finest watchmakers. We've adapted this technology to sculpt the best raw materials into the world's best microphones. That's The RØDE difference.